Are you considering building an online community? In order to build a strong community, there are a few key factors every business should take into consideration.
This article will assist you in gathering the building blocks for a strong online community.
#1: Know Your Audience
Every business should begin its focus on its audience, the customers. No online community can exist without a firm foundation and if your online community is to truly succeed, you need to know the demographics of your target audience.
What are demographics, you ask? Demographics are the characteristics of your audience. These characteristics are helpful in assessing the changing trends of audience behavior and narrowing down a wide audience into smaller segments.
General categories of demographics use age, gender, life-cycle stage, income, social class, lifestyle, education, religion and location and are collected by varying means of market research. These categories help give shape and definition to your audience and clarify who they are, what they do, their habits and more.
